The Environmental Voter Project

Voters don't prioritize environmental issues, so it's really hard to get politicians to prioritize them. At the Environmental Voter Project, we focus on a simple, high-leverage solution to this problem: instead of trying to convince voters to care more about the environment, we (1) use data analytics to identify existing environmentalists who don't vote, and then (2) apply cutting-edge behavioral science to turn them into more consistent voters. In short, we try to change people's habits, not their minds. We've identified 15.78 million poorly-voting environmentalists across the United States, and we're achieving stunning results mobilizing them to vote in local, state, and federal elections.

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